How hotels can get more direct bookings and pay less commission

Booking platforms bring you guests, but every booking costs commission, often around 15% or more. Moving even a few bookings a month to direct can add up to thousands of pounds a year. Here is how to do it.

1. Make your website worth booking on

Many guests find you on a booking site, then look for your own website. If it is slow, dated or hard to use on a phone, they go back to the platform. Your site needs big, clear photos, honest room details, and a Book Direct button on every page.

2. Use a proper booking engine

Guests expect to see live availability and book in a few taps. A booking engine such as Cloudbeds, Little Hotelier, Beds24 or Freetobook connected to your website makes that possible, and keeps your availability in sync with the booking platforms.

3. Give guests a reason to book direct

• A small extra: breakfast, late checkout, a welcome drink or free parking.
• A best-rate promise for direct bookings, where your platform contracts allow it.
• Flexible cancellation or easier changes when booking direct.

Say it clearly on your website, near the booking button.

4. Be easy to find on Google

Set up and keep your Google Business Profile up to date, with photos and your website link. Add pages to your site about your area, how to get there and things to do. These help you show up when people search for places to stay nearby.

5. Turn past guests into direct guests

Guests who booked through a platform once can book direct next time. Ask for their email at check-in where they agree to it, and send an occasional offer to returning guests.

6. Answer questions quickly

A WhatsApp or email link on your website lets guests ask a question before booking. A quick, friendly answer often turns into a direct booking.