What should a plumber’s or electrician’s website include? A checklist

A good trade website doesn’t need to be big. It needs to answer a customer’s questions quickly and make it easy to get in touch. Use this checklist to see how your website measures up.

At the top of the page

• What you do and where, in one line. For example, “Plumber and heating engineer in Hemel Hempstead”.
• A phone number and WhatsApp button, visible without scrolling on a phone.
• A button to request a quote.

Services

• A list of the jobs you do, in the words customers use, such as “boiler service” rather than only “heating”.
• A separate page for each main service if you want to rank for it on Google.

Areas you cover

• The towns and villages you work in.
• Postcodes if customers use them.

Trust

• Accreditations and registrations, such as Gas Safe, NICEIC, NAPIT or TrustMark, with your registration number where relevant.
• Insurance, if you have it.
• Reviews or a link to your reviews.
• Photos of real jobs, your van and you. Real photos beat stock photos.
• Your name and how long you have been trading.

Getting in touch

• A short quote form: name, phone, postcode and the job. Letting customers add a photo saves you a visit.
• Your hours, and whether you take emergency call-outs.

Behind the scenes

• Fast loading on phones.
• A secure address (https).
• A page title and description for Google on every page.
• A Google Business Profile linked to your website.
• A privacy policy, because your form collects personal details.

What you can leave out

Long company histories, sliders, music and pop-ups. They slow your site down and get in the way of a customer calling you.